Healthwise Wales

The Healthwise Wales website for a new Welsh Government health survey went live last week (www.healthwisewales.gov.wales). The images I took in January this year mirror the accompanying TV commercial and incorporate CGI ‘bubbles’. A particular challenge on set was trying to visualise how the final imagery would appear with the ‘bubbles’ added and how the bubbles would actually ‘sit’ in the images. An interesting technical challenge and a satisfying blend of actual photography and CGI imagery:

HWW Cafe Bubble_galleryHWW Home Bubble_galleryHWW Library Bubble_galleryHWW Office Bubble_gallery
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Friars Walk, Newport

It’s been good to see around the local area the finished ads for the opening of the new Friars Walk shopping development in Newport which I did the model photography for. Looking forward to seeing the finished development when it opens on Thursday 12 November.

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Interesting locations!

I’ve been shooting in some ‘interesting’ locations the past couple of weeks. Two that spring to mind are a pub toilet and a bleak mountain railway, both shoots for theatre productions. Here’s an on-set shot and a couple of images from the shoots:

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little dogs
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National Theatre Wales Year 2 Launch

Here’s some pics from the set of the recent shoot I did for NTW’s Year 2 launch art directed by the talented guys from Elfen:





And here’s the final campaign image:



More NTW Year 2 programme info on their website: http://nationaltheatrewales.org/
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Arthritis testing website

Some more studio work from earlier this summer has gone live this week at www.arthritishometest.com. Lots of paint involved with this one - I’m still finding specks of blue and yellow paint around the studio 3 months later!! Lots of respect to our very patient and accommodating model Claudia, who endured a whole day of myself and Chris from the ad agency, repeatedly covering her in paint!

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Spire Healthcare ads

Had my first sightings this weekend on a couple of taxis and a billboard of some the Spite Healthcare ads that I photographed earlier in the summer. I really enjoyed these shoots - the real ‘models’ from Spire were delightful to work with and got into the shoot really quickly despite not having any previous experience of a photoshoot, while Martyn Williams from the Cardiff Blues was a very natural model and also very patient!


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© 2016 Phil Boorman